Why the bottom line isn't! :

Ulrich, David, 1953-

Why the bottom line isn't! : how to build value through people and organization / Dave Ulrich, Norm Smallwood. - Hoboken, N.J. : Wiley, �2003. - xii, 290 pages : illustrations ; 24 cm

Includes bibliographical references (pages 266-281) and index.

Tangling with intangibles: knowing the new game -- Do or die: anteing up the table stakes -- Growth: setting your own odds -- Writing the playbook: matching strategy to skill -- Boot camp: building your talent base -- Shared mindset: creating unity from the outside in -- Speed: first beats best -- Learning: changing the game -- Accountability: making teamwork work -- Collaboration: it takes more than two to intangible -- Leadership brand: captains everywhere.

"Why the Bottom Line Isn't! began when the authors asked the simple question: How can two companies in the same industry with similar earnings have vastly different market values? In answering that question, authors Dave Ulrich and Norm Smallwood demystify theories of intangible value and show that the bottom line is about much more than earnings - it's about building long-term value through assets, not accounted for on a company's financial statements, such as leadership, brand, corporate culture, and ability to attract talent. The authors use real-world examples from various industries to show how intangibles drive market value; even more, they provide the tools to make it happen in your company."--Jacket.

047144510X 9780471445104

2002156192

GBA422736 bnb GBA3Y5162 bnb

011615078 Uk


Organizational effectiveness.
Value added.
Corporations--Valuation.
Business enterprises--Valuation.
Intangible property.
Efficacit�e organisationnelle.
Valeur ajout�ee.
Soci�et�es--�Evaluation.
Entreprises--�Evaluation.
Biens incorporels.
Business enterprises--Valuation.
Corporations--Valuation.
Intangible property.
Organizational effectiveness.
Value added.

Build Value in Organization & People

HD58.9 / .U474 2003

658.4