MARC details
| 000 -LEADER |
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| fixed length control field |
06615cam a2200709Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn922631195 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20161027100701.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150930t20162013nyu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781451686579 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
1451686579 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781451686586 |
| Qualifying information |
(pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1451686587 |
| Qualifying information |
(pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781451686593 |
| Qualifying information |
(ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
1451686595 |
| Qualifying information |
(ebook) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDXCP |
| Modifying agency |
BTCTA |
| -- |
BDX |
| -- |
OCLCQ |
| -- |
ZQP |
| -- |
AZD |
| -- |
INR |
| -- |
YDX |
| -- |
SUC |
| -- |
CAD |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.153 |
| Item number |
.B463 2016 |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8342 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger, Jonah, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contagious : |
| Remainder of title |
why things catch on / |
| Statement of responsibility, etc |
Jonah Berger. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First Simon & Schuster trade paperback edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
244 pages ; |
| Dimensions |
22 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction: Why things catch on. Why $100 is a good price for a cheesesteak...Why do some things become popular?...Which is more important, the message or the messenger?...Can you make anything contagious?...The case of the viral blender...Six key STEPPS -- 1. Social currency. When a telephone booth is a door...Ants can lift fifty times their own weight...Why frequent flier miles are like a video game...When it's good to be hard to get...Why everyone wants a mix of tripe, heart, and stomach meat...The downside of getting paid...We share things that make us look good -- 2. Triggers. Which gets more word of mouth, Disney or Cheerios?...Why a NASA mission boosted candy sales...Could where you vote affect how you vote?...Consider the context...Explaining Rebecca Black...Growing the habitat: Kit Kat and coffee...Top of mind, tip of tongue --- 3. Emotion. Why do some things make the Most E-Mailed list?...How reading science articles is like standing at the edge of the Grand Canyon...Why anger is like humor...How breaking guitars can make you famous...Getting teary eyed about online search...When we care, we share --- |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
4. Public. Is the Apple logo better upside down than right side up?...Why dying people turn down kidney transplants...Using moustaches to make the private public...How to advertise without an advertising budget...Why anti-drug commercials might increase drug use...Built to show, built to grow---5. Practical value. How an eighty-six-year-old made a viral video about corn...Why hikers talk about vacuum cleaners...E-mail forwards are the new barn raising...Will people pay to save money?...Whey $100 is a magic number...When lies spread faster than the truth...News you can use -- 6. Stories. How stories are like Trojan horses...Why good customer service is better than any ad...When a streaker crashed the Olympics...Why some story details are unforgettable...Using a panda to make valuable virality...Information travels under the guise of idle chatter -- Epilogue. Why 80 percent of manicurists in California are Vietnamese...Applying the STEPPS. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, this book will show you how to make your product or idea catch on. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Popularity |
| General subdivision |
Economic aspects. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Instruction |
Input this URL in a browser to get HTML More Info data. |
| Electronic format type |
HTML |
| Uniform Resource Identifier |
<a href="http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=1451686587&sessionid=0&srcdbname=worldcat&key=ac259ca8b04971723a61bfa6e3d8042108a5815823125d449e8803f1923b72c5&ectype=MOREINFO">http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=1451686587&sessionid=0&srcdbname=worldcat&key=ac259ca8b04971723a61bfa6e3d8042108a5815823125d449e8803f1923b72c5&ectype=MOREINFO</a> |
| Materials specified |
More Info |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Instruction |
Input this URL in a browser to get HTML table of contents data. |
| Electronic format type |
HTML |
| Uniform Resource Identifier |
<a href="http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=1451686587&sessionid=0&srcdbname=worldcat&key=ac259ca8b04971723a61bfa6e3d8042108a5815823125d449e8803f1923b72c5&ectype=TOC">http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=1451686587&sessionid=0&srcdbname=worldcat&key=ac259ca8b04971723a61bfa6e3d8042108a5815823125d449e8803f1923b72c5&ectype=TOC</a> |
| Materials specified |
table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| f |
bks |
| 947 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| n |
20150930 |
| p |
20160913 |
| m |
37 |
| s |
N |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
IL |
| c (OCLC) |
GL5 |
| d (OCLC) |
GRAYSLAKE AREA PUB LIBR DIST |
| c (OCLC) |
CGU |
| d (OCLC) |
UNIV OF CHICAGO |
| c (OCLC) |
JOW |
| d (OCLC) |
VILLA PARK PUB LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
AL |
| c (OCLC) |
ACM |
| d (OCLC) |
MARX LIBR UNIV OF S ALABAMA |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
AZ |
| c (OCLC) |
AZD |
| d (OCLC) |
SCOTTSDALE PUB LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
CA |
| c (OCLC) |
albrs |
| d (OCLC) |
ALIBRIS |
| c (OCLC) |
LIV |
| d (OCLC) |
LIVERMORE PUB LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
DC |
| c (OCLC) |
DGU |
| d (OCLC) |
GEORGETOWN UNIV |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
GA |
| c (OCLC) |
GSE |
| d (OCLC) |
SAVANNAH COL OF ART & DESIGN LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
HI |
| c (OCLC) |
HHD |
| d (OCLC) |
HAWAII STATE LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
IA |
| c (OCLC) |
qw5 |
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GRIMES PUB LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
IN |
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INR |
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MORRISSON-REEVES LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
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KY |
| c (OCLC) |
KLP |
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LOUISVILLE FREE PUB LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
MA |
| c (OCLC) |
nog |
| d (OCLC) |
NOBLE, INC |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
MN |
| c (OCLC) |
cad |
| d (OCLC) |
MINNEAPOLIS COL OF ART & DESIGN |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
MT |
| c (OCLC) |
MZC |
| d (OCLC) |
IMAGINEIF LIBRS FLATHEAD CNTY |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
NC |
| c (OCLC) |
btcta |
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BAKER & TAYLOR INC TECH SERV & PROD DEV |
| c (OCLC) |
uzv |
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HICKORY PUB LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
NH |
| c (OCLC) |
ydx |
| d (OCLC) |
YBP LIBRARY SERVICES |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
NM |
| c (OCLC) |
IQU |
| d (OCLC) |
UNIV OF NEW MEXICO |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
NY |
| c (OCLC) |
VSI |
| d (OCLC) |
COLLEGE OF STATEN ISLAND, CUNY |
| c (OCLC) |
ZQP |
| d (OCLC) |
QUEENS BOROUGH PUB LIBR |
| c (OCLC) |
nysia |
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SOTHEBY'S INST OF ART |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
OH |
| c (OCLC) |
CLE |
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CLEVELAND PUB LIBR |
| c (OCLC) |
DZA |
| d (OCLC) |
COLUMBUS COL OF ART & DESIGN |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
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PA |
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bdx |
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BRODART BOOKS & LIBR SERVS |
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DEL |
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DELAWARE CNTY LIBR SYST |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
| b (OCLC) |
SC |
| c (OCLC) |
SUC |
| d (OCLC) |
UNIV OF S CAROLINA |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
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TX |
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txp |
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EL PASO PUB LIBR |
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IJC |
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IRVING PUB LIBR SYST |
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T7Q |
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MESQUITE PUB LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
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UT |
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rf0 |
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SPANISH FORK LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
US |
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WA |
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xfg |
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ANACORTES PUB LIBR |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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AU |
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AS |
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ATNMQ |
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MACQUARIE UNIV |
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lzt |
| d (OCLC) |
STATE LIBR OF W AUSTRALIA |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
CA |
| b (OCLC) |
ON |
| c (OCLC) |
cayrd |
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YORK REG DIST SCH BD |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
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| Series part designator, SPT (RLIN) |
NL |
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EU |
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nltvb |
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NHTV INTERNATIONALE HOGESCHOOL BREDA |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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b |
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b |
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% |