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Personal branding for dummies / by Susan Chritton.

By: Material type: TextTextSeries: For dummiesPublication details: Hoboken, N.J. : Wiley, 2012.Description: xx, 340 p. : ill. ; 24 cmISBN:
  • 9781118117927 (pbk)
  • 1118117921 (pbk)
Subject(s): DDC classification:
  • 650.1 23
LOC classification:
  • HF5415.1255 .C484 2012
Online resources:
Contents:
Introduction -- Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.
Summary: Learn how to create and maintain your personal brand. With the help of this guide, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.
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Includes index.

Introduction -- Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.

Learn how to create and maintain your personal brand. With the help of this guide, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.

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