TY  - BOOK
AU  - Denning,Stephen
TI  - Squirrel Inc.: a fable of leadership through storytelling 
SN  - 0787973718 (alk. paper)
AV  - HD30.3 .D462 2004
U1  - 658.4/092 22
PY  - 2004///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Communication in organizations
KW  - Storytelling
KW  - Leadership
KW  - Organizational change
KW  - Organizational learning
KW  - Organisatieverandering
KW  - gtt
KW  - Communicatieve vaardigheden
KW  - Verhalen (teksten)
KW  - fast
N1  - Includes bibliographical references (p. 155-176); 1. Squirrel Inc.: how to craft a story to spark organizational change -- 2. Diana tells her story: how to perform the story to spark change -- 3. Save Squirrel Inc. night: seven types of organizational storytelling -- 4. Whyse's story: how to use storytelling to reveal who you are and build trust -- 5. Hester's story: how to use storytelling to get individuals to work together -- 6. Mark's story: how to use storytelling to transmit values -- 7. Mocha's story: how to use storytelling to tame the grapevine -- 8. Howe's story: how to use storytelling to share knowledge -- 9. Sandra's story: how to use storytelling to create a future -- 10. Howe upsets the Acorns: how individuals and organizations react to change -- 11. The journey of a leader: staying alive through the dangers of leadership -- 12. The return to Squirrel Inc.: living the story as well as telling it -- Seven high-value forms of organizational storytelling -- Notes -- Further reading -- Write to the author -- Acknowledgments -- About the author
N2  - Stories can be a powerful medium to communicate ideas and channel creativity, as shown by the furry protagonists in a guide to leadership that demonstrates how to conquer obstacles through the art of storytelling
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