| 000 | 05524cam a2200613 a 4500 | ||
|---|---|---|---|
| 001 | ocm35331347 | ||
| 003 | OCoLC | ||
| 005 | 20140414130140.0 | ||
| 008 | 960823s1997 maua b 001 0 eng | ||
| 010 | _aHF5415.1265.H34 1997 | ||
| 020 | _a0875847595 (alk. paper) | ||
| 020 | _a9780875847597 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _dMUQ _dOCLCQ _dNLGGC _dYDXCP _dBTCTA _dDNF _dBAKER _dUAB _dBDX _dOCLCF _dBEDGE |
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| 050 | 0 | 0 |
_aHF5415.1265 _b.H34 1997 |
| 082 | 0 | 0 |
_a658.8/00285/467 _220 |
| 084 |
_a85.40 _2bcl |
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| 096 |
_aHF 5415.1265 _bH141 1997 |
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| 100 | 1 | _aHagel, John. | |
| 245 | 1 | 0 |
_aNet gain : _bexpanding markets through virtual communities / _cJohn Hagel III, Arthur G. Armstrong. |
| 260 |
_aBoston : _bHarvard Business School Press, _cc1997. |
||
| 300 |
_axv, 235 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 221-224) and index. | ||
| 505 | 0 | _aPt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come -- Pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology -- Pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations -- management agenda. | |
| 520 | _aThis Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest - and how much and where it stands to gain - by building a successful virtual community. | ||
| 520 | 8 | _aFrom the offerings of commercial on-line services like the Motley Fool investment community to Internet communities of book lovers who gather a Amazon.com, Net Gain offers real-world scenarios and lessons for building value and creating competitive advantage. The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children. They suggest that to compete in the on-line economy, you must establish an entirely new organizational mindset toward product development, marketing, customer service, and distribution and rethink your company's relationships to customers, suppliers, and competitors. | |
| 650 | 0 |
_aInternet marketing. _9450 |
|
| 650 | 0 | _aCustomer relations. | |
| 650 | 2 |
_aMarketing. _9449 |
|
| 650 | 2 |
_aInternet. _943 |
|
| 650 | 2 | _aConsumer Satisfaction. | |
| 650 | 2 |
_aPublic Relations. _9330 |
|
| 650 | 6 | _aMarketing sur Internet. | |
| 650 | 6 | _aRelations avec la client�ele. | |
| 650 | 1 | 7 |
_aInternet. _2gtt _943 |
| 650 | 1 | 7 |
_aMarketing. _2gtt _9449 |
| 650 | 1 | 7 |
_aE-commerce. _2gtt |
| 650 | 7 |
_aCustomer relations. _2fast |
|
| 650 | 7 |
_aInternet marketing. _2fast _9450 |
|
| 650 | 7 |
_aCommerce �electronique. _2eclas |
|
| 650 | 7 |
_aMarketing. _2eclas _9449 |
|
| 650 | 7 |
_aAnalyse �economique. _2eclas |
|
| 650 | 7 |
_aMod�eles �economiques. _2eclas |
|
| 651 | 7 | _aEtats-Unis d'Am�erique. | |
| 653 | _aVirtual communities. | ||
| 700 | 1 | _aArmstrong, Arthur. | |
| 856 | 4 |
_iInput this URL in a browser to get HTML More Info data. _qHTML _uhttp://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0875847595&sessionid=0&srcdbname=worldcat&key=89efb68af4f9a1f5e560b044264a3f0ff61c9b0ca5aa722a924f243da9f015b1&ectype=MOREINFO _3More Info |
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