The persuasive leader :

Carroll, Stephen J., 1930-

The persuasive leader : lessons from the arts / Stephen J. Carroll and Patrick C. Flood. - xx, 268 pages ; 24 cm.

Includes bibliographical references and index.

Persuasive leadership in life and work -- Using aesthetics and the arts in persuasive leadership -- Using words effectively in persuasive speech and writing -- Persuasive leadership and rhetoric principles -- Persuasive leadership-planning considerations -- Audience characteristics -- Leader-follower emotional ties -- Creating positive responses in sub-leaders and followers -- Persuasive leadership and change -- Strategic plans as a persuasive tool -- Harmful persuasion -- Self-leadership -- Persuasive variations in different settings -- Achieving trust and cooperation -- The noble persuasive leader -- Leadership emergence -- Handling problems and failure -- Why become a persuasive leader?

This book provides insights and principles about persuasive leadership from a broad range of human experiences. It draws on examples of persuasive leaders and persuasive leadership principles from the performing arts, the fine arts, literature, philosophical writings, and biography.

9780470688281 0470688289

015638097 Uk


Leadership.
Persuasion (Psychology) in organizations.
Communication in management.
Communication in management.
Leadership.
Persuasion (Psychology) in organizations.

Management.

HM1261 / .C37 2010

303.3/4